In 2012, Greenpeace conducted a major investigation into the contents of clothing items from 20 global fashion brands including Armani, Levis and Zara. Among its findings, it concluded that two articles of clothing from Zara contained cancer-causing amines from its use of azo dyes . Just days after Greenpeace published its report, Zara committed to going toxic free by 2020. Patagonia said that many of itssynthetic dyes use less water, energy and carbon dioxide than its competitors do, but its looking to further reduce its environmental impact. Patagonia is also addressing the food waste crisis by incorporating byproducts of food waste into the line. Across the world, one-third of the food produced is lost or squandered. These byproducts are being saved from decomposing in landfills, where theyd otherwise release methane, an extremely potent greenhouse gas. View photos Why the alchemy? Because dye is dirty," the company said of its latest experiment. More This is just another example of the way in which Patagonia is using its merchandise to tackle serious global issues. Starting in April, for instance, customers can bring in used Patagonia items and get credits to buy new items in return. Patagonia plans on cleaning and repairing the older items and selling them at a discounted price on its new Worn Wear website.
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